Video transcript: Volvo's sales just fell 23%. From SEK 86.4B to 66.9B in one year. In China, sales nearly halved. You're the CEO. What's your call?
Sales are falling. Cut prices, or protect your margins?
Volvo Cars' revenue fell 23% year over year in the third quarter of 2026, from SEK 86.4 billion to 66.9 billion. In China, sales nearly halved amid price wars with fast-improving local brands.
Vote to see what Volvo actually did.
Source: Fleet News, Autoevolution
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